Profile conversion architecture
Headline as value proposition, About as credibility narrative, Featured for inbound capture, experience rewritten for outcomes and LinkedIn search.
Built for authority that attracts
A CV on LinkedIn is a directory listing. We engineer personal brands for executives and employees so expertise becomes visible proof — inbound conversations, speaking invitations, and warmer sales cycles.
01
Decision-makers research people before companies. An inactive founder profile wastes the highest-reach surface on LinkedIn.
02
Generic motivational posts destroy trust in one sentence. Professionals detect inauthentic voice immediately — and disengage permanently.
03
Asking staff to “post more” without pillars, enablement, or measurement produces sporadic noise — not a compounding authority network.
Headline as value proposition, About as credibility narrative, Featured for inbound capture, experience rewritten for outcomes and LinkedIn search.
3–4 pillars at the intersection of real expertise and buyer problems. Weekly posts engineered for dwell time — in a voice that still sounds like the person.
Tiered programmes for founders, sellers, and specialists — with idea capture, drafts, and publishing rhythm that fit real calendars.
Social Selling Index trends, profile views from ICP, connection quality, and conversations attributed to content — not likes alone.
Voice interviews, expertise mapping, ICP problems, and competitive personal brands in your category.
Profile rebuild and pillar architecture so every post accumulates one coherent authority signal.
Weekly production, engagement on ICP posts, and iteration on hooks and formats that earn dwell.
Inbound handling playbooks and warm outreach that capitalises on the trust content already built.
Only if it replaces their ideas. We capture expertise through interviews and ongoing idea collection, then translate it into LinkedIn-native structure. Executives approve until the voice is locked. The standard is: a peer should believe they wrote it.
Company page strategy, content, and optimisation so buyers who check your brand find credibility — not an inactive noticeboard.
Paid campaigns aimed at the titles, industries, and seniority levels that buy — creative and offers engineered for qualified pipeline.
Structured prospecting with Sales Navigator — ICP searches, warm outreach, and ethical sequences that book meetings with decision-makers.
Organic, personal brand, paid, and prospecting as one coordinated system — each layer warming and amplifying the others.
Tell us where LinkedIn is stalling — page, personal brand, ads, or prospecting — and we will show you what a system looks like for your ICP.
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