Not platform-siloed
Not two disconnected agencies pretending to be one
Google and Meta are managed by the same team, against the same revenue number, with shared attribution — not two reports that never speak.
Most PPC accounts do not fail loudly. Spend rises quietly while results stay flat. Nexavative finds exactly where budget leaks across Google and Meta before touching a bid or creative — then engineers the accounts so the leak stays closed.
Most businesses treat Google Ads and Meta Ads as separate expenses run by separate mentalities. In reality, they are two halves of the same customer journey: Google captures the person actively searching, while Meta reaches that person before the search begins.
Run in isolation, both platforms plateau. Google without Meta pays premium prices for demand it never helped create. Meta without Google builds awareness, then watches the customer search for a competitor.
Nexavative treats every paid account as one acquisition system with a shared measurement layer. It either compounds across both platforms or bleeds on at least one.
“A platform run in isolation is a platform competing with itself for a customer who was always going to convert somewhere.”
What Nexavative's PPC Advertising is not
Not two disconnected agencies pretending to be one
Google and Meta are managed by the same team, against the same revenue number, with shared attribution — not two reports that never speak.
Not a campaign you launch and leave
Search behaviour shifts weekly and Meta creative fatigues in days. An untouched account starts decaying before the monthly report arrives.
Not a dashboard of clicks, likes, and impressions
Clicks and reach are not the scoreboard. Revenue per dollar spent is — measured the same way on both platforms and tied to the same customer.
Money is reaching audiences that were never going to convert because nobody built the architecture, creative discipline, and shared measurement needed to stop it.
Every irrelevant click spends budget on someone who was never going to convert. The auction you lost silently was won by whoever built tighter keyword and negative-keyword architecture.
The same three creatives shown to the same audience for six weeks are not a campaign. They are a slow leak with a countdown nobody is watching.
Meta gets credit for awareness; Google gets credit for the search it captured. Neither report tells the truth alone, so budget decisions are made from partial evidence.
Before recommending a single change, we map exactly where budget escapes across categories most single-platform audits never check.
Meta
Meta
Both
Both
Representative intake pattern only. Your diagnostic is built from your own account or content data — never assumed from an industry average.
The right Google, Meta, and cross-platform components, engineered around how your customers search, scroll, and buy.
Google Ads
Search Network Campaigns: Intent-based targeting for customers actively searching. Shopping Ads: Product-level visibility for e-commerce catalogues. Local Services Ads: Pay-per-lead, Google-guaranteed local visibility. Display & YouTube: Visual brand presence and video intent-signal targeting.
Meta Ads
Feed & Story Campaigns: Native placements across Facebook and Instagram. Advantage+ Shopping: Automated, catalogue-driven e-commerce scaling. Retargeting & Custom Audiences: Warm-audience re-engagement from pixel and CRM data. Creative Testing & Iteration: Structured rotation ahead of fatigue and rising CPMs.
Cross-Platform
Emergency Performance Rescue: Rapid diagnosis and rebuild for a bleeding account. Month-to-Month Management: Ongoing optimisation without long-term lock-in. Shared Attribution: One measurement layer across the complete customer journey. Landing Page Alignment: A consistent promise from impression to conversion.
Diagnose first, architect around evidence, launch as a controlled test, and compound shared attribution into lower acquisition cost.
We run the Spend Bleed Diagnostic across every active Google and Meta account — not only the last 30 days.
You feel: relief that the guessing is finally over on both fronts.
We design account structure and audience strategy around your business, not each platform’s default recommendations.
You feel: clarity on why past efforts felt scattered.
Search copy, Meta creative, and landing pages work as one system, aligned to the same offer and audience psychology.
You feel: confidence that the ad, click, and page finally agree.
The first two weeks are a controlled test under close monitoring, not a hands-off release.
You feel: reassurance that neither account is unattended.
Google bids and Meta creative are reviewed weekly on a fixed protocol, whether performance is up or down.
You feel: certainty that both accounts are watched every week.
As shared attribution accumulates, acquisition cost falls and each platform starts reinforcing the other.
You feel: the system working for you instead of fighting itself for credit.
| Feature | Advantage | Benefit |
|---|---|---|
| One dedicated team managing Google and Meta | No gaps between disconnected platform specialists | Every decision is made with the full customer journey in view |
| Weekly Google optimisation and Meta creative rotation | Waste and fatigue are caught within days | You stop paying for the same mistake for a month |
| Shared attribution across both platforms | Every customer traces to platform, campaign, and creative | You answer “is this working?” with one commercial number |
| No long-term lock-in | The engagement is re-earned every month | You are never trapped funding performance that stopped |
| Landing pages aligned to search intent and social creative | The ad promise matches the arrival experience | Fewer qualified visitors feel misled and leave |
| Growth Consultancy handoff pathway | Paid data feeds the wider acquisition system | Every advertising dollar compounds into the rest of marketing |
The Net Result
You stop paying for clicks and impressions and start paying for customers — measured the same way regardless of which platform closed them.
Most paid advertising failures are architecture failures, not platform failures. Optimising clicks or reach instead of acquisition cost means the account was never measuring the commercial result.
The Spend Bleed Diagnostic shows what was missed before you commit more budget.
Start with evidence
A free Spend Bleed Diagnostic across your live Google Ads and Meta Ads accounts. No commitment, no credit card, and no obligation to work with us afterward.
Book My Free Spend Bleed Audit30 minutes · No contract · No credit card
We connect read-only to your Google and/or Meta accounts, or start fresh.
We run the Spend Bleed Diagnostic across every active platform and explain each finding.
You decide whether to proceed, with a clear and specific plan either way.